For the past few months I have been on the hunt for a new vehicle and I have seen it all when it comes to attire for Salesmen. From high end to used car, taking my bias as a Men's Made to Measure clothing company owner out of it, I feel a positive emotion when I am around someone dressed to impress and a negative emotion when I am around someone looking sloppy.
The stigma when it comes to Salesmen whether it is cars, electronics or furniture is one that needs to be overcome. One very important way to overcome that is by dressing the part.
High End Dealer
Think James Bond and nothing less. If you are selling a vehicle over $100k, especially higher end like a Ferrari or Lamborghini then you better be dressing the part. The clients you are meeting with are high end and want to deal with a professional, for most of them this is their dreams coming true. I am sure your employer has already had the talk with you but you should be wearing a full suit, tie, and pocket square nothing less.
The suit should be fitted properly and the shirt pressed. When it comes to colors and patterns, feel free to play with it but keep it clean and classy. Pull out your personality without forgetting to be professional.
New Car Dealer
This is for those at dealerships where the highest ticket is below $80k. Presentation here is key, and ties are not required, you can be a little more casual. Make sure your clothes are steamed or ironed. A jacket is not required, especially in the summer but to go that extra mile we recommend wearing one. See our extra tips below to make sure you are put together.
This is a profession where the right presentation will boost your income, guaranteed.
Used Car Dealer
You have the hardest job of them all when it comes to winning over customer trust. "Used Car Salesman", has not been used as a positive term, ever. Fit and presentation for you are key to make a positive first impression. Have everything pressed and fitted properly (see "extra tips" below), and have a decent amount of quality blazers to mix and match between.
A tie can be trying too hard while jeans and a dress shirt plays into the used car salesman stereotype. Putting a little extra effort into what you wear and how you look in the morning, shaved, freshly done hair, will put you miles ahead.
The investment your customers are putting into their vehicle is one that issubstantial. The process can also be stressful. If they have been looking for a while chances are they have come across a few shady Salesmen which means your first impression means the world if you want to earn that trust and make that sale.
If you have any questions on what to purchase next or if a suit can be altered contact us. We can also help you find a great tailor or give you tips on what colors/patterns go together. Our goal is to see you succeed in your career, it is much harder to do that when your presentation isn't all there.
All articles are written by Cardero Clothing's Owner: Derek Burbidge