A man in a custom brown blazer, green waistcoat, black pants reading a newspaper

Timeless Over Trends, Every Single Time: Men’s Professional Style Tips

December 03, 20162 min read

Don’t be on the wrong side of trends. 

Trends in fashion come and go, but having a timeless sense of style never goes out of fashion. While it's tempting to jump on every new trend that comes along, it's important to know when to follow a trend and when to avoid it. In this blog post, we'll explore the concept of the "Innovation Theory" and how it can help you avoid making fashion mistakes that you'll regret in the future. 

A man wearing a brown suit jacket, green vest and black dress pants reading a newspaper

The Innovation Theory is a concept that describes the diffusion of innovations in society. According to this theory, there are five groups of people in the adoption process of a new trend: innovators, early adopters, early majority, late majority, and laggards. 

Innovation theory in men's fashion - innovators, early adopters, early majority, late majority and laggards

2.5% of the population are considered innovators, these are the individuals who create the trends. They are usually the first to try out new styles, and set the tone for what will become popular. 

13.5% of the population are early adopters, they are quick to follow the latest trends and embrace new styles. 

34% are the early majority, they tend to be more cautious and take a while to adopt new trends, but they eventually come around. By the time they start wearing the trend, it has already peaked. 

34% are the late majority, they are typically behind the curve and often buy the trend at a discount because it is already on its way out. 

16% of the population are laggards, they generally do not care about fashion and tend to buy whatever they find. 

So, what does this mean for you and your personal style? Knowing the stages of the innovation theory can help you stay ahead of the fashion curve and avoid making any fashion mistakes that you'll regret in the future. 

It's important to remember that fit always trumps fashion. No matter how much you spent on a suit or piece of clothing, if it doesn't fit properly, it won't matter. You'll look better in a well-fitted $500 suit than in a $35,000 suit that doesn't fit. 

An offer for a custom super 100% wool navy suit and 100% cotton dress shirt for over $570 off

While it's okay to follow fashion trends, it's important to know when a trend is coming to an end. For example, sweatpants as daywear, skinny fit clothing, and high socks with baggy jeans were all once popular, but they have since fallen out of favor. On the other hand, essentials like navy, charcoal, light grey, mid-grey, brown and a black tuxedo will always be timeless and never go out of style.

Conclusion

Knowing the innovation theory, focusing on fit, and investing in timeless essentials will help you create a stylish wardrobe that you'll love for years to come. 


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Derek is the Owner & Founder of Cardero Clothing.

Derek Burbidge

Derek is the Owner & Founder of Cardero Clothing.

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